Existing products i would sell
High ended jacket
This is a very high end fashion brand with this jacket pricing at £3,228.
They only advertise by promoting their products online and via social media.
Monclers way of marketing and engaging customers is by the use of professional photography, easy purchase links on their website and displaying discount offers on instagram.
Mid range
This is a mid ranged price jacket made from faux fur pricing at £250 from House of Harrington.
They advertise via online and social media because their target audience is younger adults ranging from (18-30)
Their way of marketing is very similar to Monclers methods; promoting discounts and professional models with editorial makeup to distinguish the difference between the quality of the models. Unlike Moncler, they don't collaborate with celebrities which suggests they aren't as high end.
Low range
This is a low price ranged jacket from Topshop with a price of £40.
They advertise mainly on posters on buses, bus stops etc because their target audience is young teenagers. They also advertise on social media where they promote discounts, offers and free prizes which the higher end businesses wont offer as their garments are too expensive.
This is a very high end fashion brand with this jacket pricing at £3,228.
They only advertise by promoting their products online and via social media.
Monclers way of marketing and engaging customers is by the use of professional photography, easy purchase links on their website and displaying discount offers on instagram.
Mid range
This is a mid ranged price jacket made from faux fur pricing at £250 from House of Harrington.
They advertise via online and social media because their target audience is younger adults ranging from (18-30)
Their way of marketing is very similar to Monclers methods; promoting discounts and professional models with editorial makeup to distinguish the difference between the quality of the models. Unlike Moncler, they don't collaborate with celebrities which suggests they aren't as high end.
Low range
This is a low price ranged jacket from Topshop with a price of £40.
They advertise mainly on posters on buses, bus stops etc because their target audience is young teenagers. They also advertise on social media where they promote discounts, offers and free prizes which the higher end businesses wont offer as their garments are too expensive.
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