Marketing

My marketing definition:
Marketing is the management process that identifies and satisfies consumers demand.

What makes me say 'yes' while shopping?
-Price (discounts)
-Easy purchase links
-Professional photography
-Aesthetically pleasing

Fashion marketing
The process pf developing, promoting and distribution products to satisfy consumer needs and wants.
starts at very beginning of product development and continues to until a consumer purchases the product.

View 1:

Fashion marketing is the same as promotion

High End

View 2:

Design should be solely on marketing research

Lower End

The marketing 4P's

Product- what a business offers customers to satisfy needs.

Price- the account the customer pays for product.

Promotion-the way a customer is informed and encouraged to buy the product

Place(distribution)- involves getting products to customers.

Types of adverts

-Tv

-Billboards

-Emails

-Social media

-Print adverts

Magazine/print adverts

Aspirational:

-Very glam

-Top Designer brands 

-Often collaborate with celebrities

-Showing desired lifestyle

-Used in glossy magazines (vogue, cosmopolitan)

Target:

-Younger market target audience

-High street

-miss guided, boo hoo etc

-Used more in weekly magazines

Billboards

.On the side of the roads, busses, bus shelters.

.Not a lot of writing (focus on image)

.VERY striking, font ,colour 

.Range of brands use billboards and posters as very wide readership

Television Adverts

.Viewers are targeted at certain times, during certain prrammes; cookery prog, styling prog, reality prog, tv are popular for clothing and makeup.

Online/social media
Different types:
- Social networking (Facebook, google)
-Microblogging (twitter, Tumblr)
-Photo sharing (Instagram, snap chat, Pinterest)
- Video sharing (YouTube, Facebook live)

Best places to invest money right now
-Facebook
-Instagram
-Google
-Linked

Benefits
- Sale growth
- Use customers generated content for ads
-Better target net new and returning customers
- A/B test on the fly, using platform analytic to determine winners.

3 factors for social media
- Where target consumers are most concentrated
-Where your target audience are most accessible
-Target audience mostly engage with ads.

 

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