competitors marketing avenues

Evaluating competitors advertising and marketing

Bershka

Through my research, I identified that there are multiple marketing avenues in which businesses venture down. I found that Bershka mostly advertise via online features for example, you tube videos, and social media pop up ads.This is because their target audience are young adults and this is how their target audience will mostly appreciate the advertisement. I also discovered that they market their business by promoting offers online, for example free shipping or frequent discounts. they also use ecofriendly packaging which will increase their demand as consumers are more likely to purchase their products over competitors products has its good for the environment.

Celeb Boutique

Celeb Boutique mainly market their business via online websites and online pop up ads due to their target audience being young adults (18-30). However they also collaborate with celebrities like J Lo to gain consumers as customers are more likely to shop from their website if celebrities are modelling them.

Comparison: Due to Bershka being a lower ended high street shop that has a young target audience they mainly focus on advertising via social media and you tube adverts. However because Celeb Boutique is a higher end retail store with a older target audience, they mainly promote their products via billboards and TV adverts. Unlike Bershka, Celeb Boutique collaborate with celebrities which also indicates they are a more expensive and higher ended company.

Looking at the verity of different advertising and marketing avenues i have chosen to advertise via Instagram and magazines as my target audience are most likely to see and correspond if its via those methods. therefore for my marketing i will promote offers and discounts online, ecofriendly packaging and collectives, for example every time someone purchases an item, depending on the rice of the item they will gain points and once you get to each hundred points (100/200/300 etc)then you get a free item posted to you address.