Target Market
.Zendaya is young (21 years old) and stylish which is my target audience, she dresses casual but adds her own twist to her style, this is the effect i want my coats to have where it completes an outfit and gives its own edge.
.She is a famous actress and singer from America which gives her an advantage to her unique style as she is around popular celebrities this inspires her look. Zendayas main inspiration is her family and her cultural background but also has a particular interest in Rihannas style.
.Zendaya likes to shop in places like urban outfitters for the vintage look but then also shops in places like Zara to give the glamorous, chic look.
.'Daya' is the name of her clothing brand which is accessible internationally online, this indicates she is very into her fashion and inspires others to have a stylish edge like hers.
.Her hobbies and interests are; acting,music,movies and singing. Her favourite sport is basketball which is portrayed through her cool stylish outfits as you can see she isn't a girlie girl she enjoys more hands on sports.
.She is a famous actress and singer from America which gives her an advantage to her unique style as she is around popular celebrities this inspires her look. Zendayas main inspiration is her family and her cultural background but also has a particular interest in Rihannas style.
.Zendaya likes to shop in places like urban outfitters for the vintage look but then also shops in places like Zara to give the glamorous, chic look.
.'Daya' is the name of her clothing brand which is accessible internationally online, this indicates she is very into her fashion and inspires others to have a stylish edge like hers.
.Her hobbies and interests are; acting,music,movies and singing. Her favourite sport is basketball which is portrayed through her cool stylish outfits as you can see she isn't a girlie girl she enjoys more hands on sports.
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