Fashion Buisnesses

Celeb Boutique




Celeb boutique is a popular international clothing company which is accessible online and is promoted through social media (twitter, Instagram, snap chat) and through actual stores in which they have roughly 300 stores worldwide. They're most known for their excellent quality and sexy, provocative clothing which explains why CB is extremely popular with the celebrities. Celeb Boutique specialises in party and formal wear and mainly focuses on body-con designs to achieve a flattering figure-hugging look. Their target audience is mainly younger ladies aged 17+ Due to the provocative style. Celeb boutiques price range is considerably high because of the high quality garments and original designs, for instance their clothing is very strong and less likely to break in comparison to other companies with lower prices. They promote mainly through instagram

as you can see CB display offers to attract more customers and doing this via instagram is the best way as they have a large online following, and customers will most likely be looking on instagram daily, and seeing any posts posted.



Urban Outfitters 

Urban Outfitters has been described as hipster, stylish, kitschy, irreverent, bohemian, and retro which is considerably completely different to 'Celeb Boutique' style. They have 402 stores worldwide and is also accessible online. just like Celeb Boutique their best way of advertisement is Instagram as they have an extremely high followers status therefore the numbers of people viewing their page daily is very always increasing. Similarly, Urban Outfit is fairly expensive with the price as they are known to sell the most popular, international brands but instead of the casual versions of them, more the type from years ago with baggy sleeves, bold colours and unique designs.

To save time you can also use a filter, this is also a way of advertising so as it encourages people to shop on the website if its quick and easy.

Their instagram:

For one of my ideas i wanted to combine the sexy party wear of Celeb Boutique with the vintage, retro look from urban outfitters.

Office

OFFICE is a leading edge fashion footwear specialist, providing style conscious customers with innovative shoes to suit every occasion. They pride themselves in their unique product range – created by their in-house design team and global brand partnerships, all of which are recognizable by their individuality, design and quality.

This is Office' website and you can see there are several categories separated into gender, price, and brands; this makes it easier for customers to find specific items which improves their customer service.

Their prices are reasonably high due to the high quality and popular brands of the shoes and in comparison to another shoe store like JD sport they don't sell clothing which doesn't give them that extra advantage.

JD Sports

JD Sports Fashion plc, more commonly known as just JD, is a sports-fashion retail company and sponsor of numerous association football teams, players and associations. What makes them different is that they specialise in shoes but also sell high branded clothes which is what makes them so popular having a revenue of £1,821.7 million.

This is their Instagram and as you can see they promote their items by displaying offers which will intise consumers to shop with them. Their price range is reasonable as they have such a diverse collection of different brands the prices wont always be high.

Moncler

Moncler is an Italian apparel manufacturer and lifestyle brand founded in 1952 by René Ramillon most known for its down jackets and sportswear. Moncler is sold at retailers and boutiques worldwide, as well as standalone boutiques in ski resorts and its also accessible online. Moncler jackets combine city chic with an outdoor ethos. A muted palette with dashes of high-impact brights characterises the range of Moncler jackets for men in the Farfetch edit. Expect sumptuous down padding, high-tech fabrics and timeless silhouettes, bringing an après-ski aesthetic to the streets.

All Moncler products are very expensive ranging from atleast £300 upwards.

Their website format is very formal with a contrast of black and white which could indicate the contrast between the chic and the sport look.

Miss guided party coats

For one of my branding ideas i wanted to fuse together the sporty elements of 'Moncler' with the sexy, formal elements of Miss guided' jackets.