Evaluation

Throughout this project I have greatly extended my knowledge within the business industry. I found that I could successfully understand the distinct difference between marketing and advertising, and also how they are used within the business competition. Therefore I noticed how different businesses market and advertise in a different way which determines they're audience; e.g. if a company is advertising via social media they are going to attract a younger audience.
When creating my adverts and website pages I found it significant that I knew how to make it look professional via contrasts of colour and appropriate fonts.
To make my website original I took my own photos with my coats, which I then featured on my website to create a personal and structural page.
Gradually through the project I was able to improve my comparison skills when comparing my competitors strategies of advertising and marketing, which is important as its a key skill for businesses to have in order to innovate. However I think I wasn't as successful with my magazine advert as it didn't look as high class as I intended; a high street look is what I achieved. On the other hand I was pleased with how my website came together as I thought in depth about; my photography skills (angles, contrasts, backgrounds), complimentary colours (similar colours to achieve a more professional look) and business strategies (promo codes and easy website links to make it easier for customers to shop).